In 2016, a friend of mine reached out to me to help brand his family's new gym. As he had just purchased the space a few weeks prior, he requested my input on what to name the gym, as well as design the logo once a name was established.
Together we came up with the name "Mission Fitness" which has a playful double meaning: Polson, Montana, where the gym is located, sits in the valley of the Mission Mountains, AND the gym's mission is to promote fitness and well-being to all members of the surrounding community.
Together we came up with the name "Mission Fitness" which has a playful double meaning: Polson, Montana, where the gym is located, sits in the valley of the Mission Mountains, AND the gym's mission is to promote fitness and well-being to all members of the surrounding community.
Mission Fitness logo exploration + final logo | Illustrator
Mission Fitness business card & vinyl decal concepts | Illustrator + Photoshop