Series Release Campaign

To increase user engagement with its interactive fitness platform, the iFIT Marketing team creates "Challenges" for iFIT members to participate in each month. From a user standpoint, these Challenges consist of a list of curated workout videos that must be completed by a predetermined date. If a member completes the Challenge, they receive a digital reward that is automatically loaded into their virtual trophy case within the app. The challenges can include any workout videos; sometimes they are themed in accordance with the month's theme (e.g. "Tropical Getaways", "Oldies but Goodies", etc.), but they can also be used to promote new content added to the iFIT Workout Library. 

To promote a highly anticipated new series featuring one of the most popular iFIT Trainers, the marketing team strategized a Challenge surrounding its release date. I was tasked with coming up with the Challenge's branding and asset creation, which included: logo design, color scheme, email design, organic social ads, a digital trophy case reward, in-app title card skins, and blog article graphics. Below are examples of the branding mood board and several of the assets within the campaign.