Yellowstone Country Montana refers to the tourism board that aims to promote outdoor recreation and tourism in the region surrounding Yellowstone National Park and southwest Montana. As an agency client, the main objective for this client’s ongoing campaign was to showcase the breathtaking landscapes, adventurous activities, and unique culture to inspire national and international tourists to visit the incredible region of Yellowstone Country.
One of my largest agency projects was creating the 2015 Travel Planner. This planner, printed into 240,000 copies, would be distributed throughout tourism and visitors centers throughout the United States.
The 2015 Travel Planner included 44 interior pages highlighting the various cities, activities, cultures, and scenic landscapes to be explored in the summer and
winter season. While the much of travel planner layout was recycled from the previous year, I had the opportunity to design several new spreads which allowed me to produce new layouts while dictating the photo selection and placement, as well as copy placement.
winter season. While the much of travel planner layout was recycled from the previous year, I had the opportunity to design several new spreads which allowed me to produce new layouts while dictating the photo selection and placement, as well as copy placement.
2015 Yellowstone Country Travel Planner – Click spreads for detailed view | Photoshop + InDesign
In addition to the Travel Planner, the Yellowstone Country client retainer also required ongoing print and web banner ads. Below are several examples of both, which were directed by the Creative Director and flushed out by me.
Print & banner ads for Yellowstone Country Montana | Photoshop + Illustrator