For iFIT's 2022 Black Friday and Cyber Monday campaign, the Marketing Team strategists decided that the promotion would be two-fold: it would include access to never-before-seen Trainer interviews as well as a heavily discounted membership price. To leverage this, myself and the other creatives brainstormed concepts and themes to pair with the Marketing Strategy. During the initial brainstorm, it was decided that the creative direction would leverage iFIT Trainer portraiture (from our DAM), bold shape overlays, and pops of color.
From there, myself and the other designers created more comprehensive mocks on our own before coming together to vote on a final concept. My design was chosen to move forward with for the official campaign, with a few tweaks: my Creative Director requested I "Frankenstein" together a couple attributes from the other concepts with mine. The finished campaign branding utilized an updated color scheme as well as the addition of the "90's-style sticker" icons from another designer's concept.
This Black Friday / Cyber Monday campaign included 8 separate email designs with hero animations, social media assets for Instagram, Facebook, Pinterest, and Twitter, in-app lightbox ads, and web skins for the subscription renewal page.
From there, myself and the other designers created more comprehensive mocks on our own before coming together to vote on a final concept. My design was chosen to move forward with for the official campaign, with a few tweaks: my Creative Director requested I "Frankenstein" together a couple attributes from the other concepts with mine. The finished campaign branding utilized an updated color scheme as well as the addition of the "90's-style sticker" icons from another designer's concept.
This Black Friday / Cyber Monday campaign included 8 separate email designs with hero animations, social media assets for Instagram, Facebook, Pinterest, and Twitter, in-app lightbox ads, and web skins for the subscription renewal page.
My original concept based on the brainstorm's creative direction.
Finalized campaign branding with updated color scheme & "sticker" icon additions.
Full email campaign | Photoshop, After Effects, & Figma
Detail view of animated email heroes | Photoshop & After Effects